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OUR STORY

Do Outside Stuff

Since 2012, we’ve helped fellow athletes, sports enthusiasts, and outdoor devotees prepare for and recover from adventure. From all-natural, Reef Safe sunscreen and lip balm to therapeutic CBD tinctures and topicals, our products are personal care for people who Do Outside Stuff.

Madison Rose Hiking Alta Ski Resort

BRAND VISION

At NAAWK, we believe the good life finds us outside—on the trails we run, down the slopes we shred, and at the summit of the mountains we climb.

AMBASSADOR SPOTLIGHT

“I’m very fond of the muscle balms, because I can apply to a specific area to treat discomfort."
Ben Altenes, Ultramarathoner

As a U.S. Army Veteran and competitive trail runner, Ben is no stranger to aches and pains. Between the physical demands of his past profession and current passion, Ben requires added support when it comes to performance and recovery.

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OUR BENEFITS

Why NAAWK?

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01

Committed to Quality

Whether it's our THC-free and full-spectrum CBD extracts or raw ingredients used to make sunscreen, you can count on NAAWK for quality.

02

Athlete-Driven

NAAWK is an athlete-driven brand with solutions for all aspects of the active and outdoor lifestyle.

03

Support Wellness

Our line of products includes sunscreen, CBD, lip balm and supplements to enhance performance and support wellness from all angles.*

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SUNSCREEN, CBD, LIP BALM AND SUPPLEMENTS

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